This moreish blog is the brainchild of CH Communications who wanted a new, trendy and tantalising food blog complete with recipes, tips and the latest in gastronomical news.
Develop a brand identity from scratch and transform it into an irresistibly delicious online presence. The caveat, it needed to be easy to use for the client.
Develop a blog that is easy to use both for publisher and reader, making it approachable and attractive to behold, like your favourite feel-good meal. This was based firmly on the design of a practical logo that has the potential to evolve into other areas of foodie passion.
The design aimed to capture the soul satisfying image of fine food through refined CI and expressive design. We used a pastel colour palette juxtaposed by clean lines and holding shapes. We developed a logo that has both a handwritten feel as well as a clean, modern typeface. The circular holding shape for the heart can be used to accommodate other shapes as the blog progresses into other gastronomical areas of interest.
Our web developers chose the Wordpress platform because of its simple blog management tools, allowing for quick and easy publishing and editing. Wordpress also has great SEO functionality.
6 MAJOR FOOD BRAND SPONSORSHIP CONTRACTS
12 600 PAGE VIEWS
3 PAGES PER VISITOR
GAINED ATTENTION AMONGST FOODIES
FAN BASE CONTINUES TO GROW
CONSISTENT GROWTH IN TRAFFIC
